CASE STUDY - GOLDEN LEAF OF LONDON
Brand & website design for an urban regeneration charity
Challenge
Golden Leaf of London was a new charity on a mission to reconnect cities to nature through the creation of beautiful urban greening projects. The trustees needed to bring to life their vision through a beautiful brand and build a digital presence to start engage supporters and fundraise.
Branding
We used our lean human-centered branding process to create an impactful and scalable brand. We focused on brand values and designed a brand that resonates with these. Our process involved working on mood boards and testing shortlisted creative routes before establishing the brand guide.
Golden Leaf logo variations
Website UX design
We conducted research on fundraising and charities to understand best practices and apply them to build a simple, intuitive and visually appealing website.
User interface (UI) design
We applied photography driven brand guidelines to highlight the team's beautiful 3D renderings of urban greening projects and used colours that resonate with nature.
Social media and digital fundraising capabilities
We leveraged the power of social media (@goldenleaflondon) to spread the word to a wider audience. Integration with 'JustGiving' fundraising capabilities ensured a smooth donation process.
Golden Leaf on Social media
Integration with JustGiving