CASE STUDY
Golden Leaf
Creating a brand and digital presence for a new urban greening charity
Branding
User experience (UX)
User interface(UI)
The Challenge
Golden Leaf of London is a new charity on a mission to reconnect cities to nature through the creation of beautiful urban greening projects. The trustees needed to bring to life their vision through a beautiful brand and build a digital presence to start engage supporters and fundraise.
Branding
We used our lean human-centered branding process to create an impactful and scalable brand. We focused on brand values and designed a brand that resonates with these. Our process involved working on mood boards and testing shortlisted creative routes before establishing the brand guide.
Golden Leaf logo variation
User experience (UX)
We conducted research on fundraising and charities to understand best practices and apply them to build a simple, intuitive and visually appealing website.
User interface (UI)
We applied photography driven brand guidelines to highlight the team's beautiful 3D renderings of urban greening projects and used colours that resonate with nature.
Golden Leaf website images
Social media and digital fundraising capabilities
We leveraged the power of social media (@goldenleaflondon) to spread the word to a wider audience. Integration with 'JustGiving' fundraising capabilities ensured a smooth donation process.
