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Refreshing the brand and digital presence of Lightfi



User experience (UX)

User interface(UI)


The Challenge

Lightfi enables commercial spaces to save on energy and create healthy workspaces through the use of real time occupancy data, integrated with building management system. The start-up needed to update its brand, website and content strategy to get ready for its next stage of growth.


Qualitative research helped to refine the value proposition and the user personas. The website and content strategy were driven by insights gathered at this stage. 

Lightfi value proposition
Lightfi value proposition
Lightfi value proposition

Snippets from the Lightfi website

Website UX and UI refresh

We used user insight to design a simple and inspiring website presenting the technology and benefits

We applied the strong, clear and vibrant new brand guidelines to present complex technologies in a simple way


Snippet from the Lightfi website

Snippet of the Lightfi website

Brand strategy and design

We used our lean human-centered branding process to refresh Lightfi's brand. This involved creating a visual identity by creating mood boards, a brand book, updating the logo and setting the palette and typography.

Lightfi brand refresh by The C Collective


UX and UI of client data platform

We designed and tested user journeys, wireframes and responsive screens for Lightfi basic and admin end-users (facility managers).

Lightfi mobile application
Lightfi mobile application
Lightfi mobile application

Snippets from the Lightfi application


If you like what you see, get on a call with us and we'll make sure to bring your amazing idea to life

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