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CASE STUDY - LIGHTFI

Brand & website design refresh of a smart building app 

Branding
User research
User interface

The Challenge

Lightfi enables commercial spaces to save on energy and create healthy workspaces through the use of real time occupancy data, integrated with building management system. The start-up needed to update its brand, website and content strategy to get ready for its next stage of growth.

Research

Qualitative research helped us refine the value proposition and user personas. The website and content strategy were driven by insights gathered at this stage. 

Lightfi value proposition
Lightfi value proposition
Lightfi value proposition

Snippets from the Lightfi website

Brand strategy and design

We used our lean human-centered branding process to refresh Lightfi's brand. This involved creating a visual identity by creating mood boards, a brand book, updating the logo and setting the palette and typography.

Lightfi brand refresh by The C Collective

Website UX and UI refresh

We used user insight to design a simple and inspiring website presenting the technology and benefits

We applied the strong, clear and vibrant new brand guidelines to present complex technologies in a simple way

casestudy-1_edited.png

UX and UI of client application

We designed and tested user journeys, wireframes and responsive screens for Lightfi basic and admin end-users (facility managers).
 

Lightfi mobile application
Lightfi mobile application
Lightfi mobile application

Lightfi application dashboards

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