OUR MISSION
Scaling regenerative solutions
Why
We believe the only way to tackle the environmental and social polycrisis is to transition to a fair, sustainable and regenerative system. 
To achieve this, we help like-minded entrepreneurs and business leaders scale their solutions and transform their businesses for net positive impact and resilience.
People + Planet centered design &marketing
We need to create better products, services, systems and stories to convert good intentions into action.
That’s why we support change makers with our unique design and marketing expertise grounded in human-centered methods and deep understanding of environmental and social systems. Our design and marketing skills have been built working with traditional businesses of all sizes as well as pure players of the impact start-up ecosystem. Our team members are also trained on climate science, biodiversity, planetary boundaries, doughnut economics, Systems Thinking and Systemic Change.
As an organisation, we also strive to be true to our ethos by putting ethics and regeneration at the heart of our business model.
Our journey
2019
The C Collective was founded as a Design Consultancy for people and planet friendly solutions.
2024
Became a DEAL partner.
Regenerative Business Design and transformation added to our services.
2021
We started to offer environmental literacy training for traditional businesses.
Meet the team
Marie Geneste
Co-founder & Managing partner
After writing her thesis on Sustainable Business, Marie started working in global tech companies. Working in Sales, Marketing and Strategy, she then discovered the power of human-centered design to transform behaviours and organisations. Marie leads the business and is our expert in all things marketing and customer experience. She’s also a Climate Science and Biodiversity trainer and has facilitated environmental education workshops for hundreds of people.
Florença Fantinel
Regen design lead
Florenca is our Lead Product Designer and manages our regenerative design practice. She excels in collaborating with corporate teams and visionary solo entrepreneurs alike to craft innovative products and services. Proficient in guiding Design Sprints, Doughnut Economics, and Climate Fresk workshops, her commitment lies in harnessing design as a force for positive transformation. With a firm belief in design's potential to drive positive change, she is keen to connect with like-minded individuals and organisations.
Joe Collingwood
Lead UX designer
Joe is a Lead Product Designer with a multi-faceted background, having collaborated with both corporate teams, small startups and visionary solo entrepreneurs. His proficiency extends to guiding team using Design Sprints, workshops through to delivery planning. All anchored in his commitment to using design as a force for positive social transformation. As a UX evangelist, Joe excels in driving user-centered design through meticulous research and robust Design Thinking practices, focusing on what is truly important to users.
Jovana Vieira
UX designer
Jovana is a product designer and architect addicted to improving user experience, whether of a product, an environment, or a city.
She seeks to optimize services, believing that design is way more than visual, but the key to strategy.
She has always been obsessed with sustainability and using technology, creativity, and innovation to solve big problems and scale impact.
Jovana speaks English and Portuguese.
Fiona Hamilton
Brand designer
With a degree in Communication Design and 2 diplomas from UAL, Fiona has spent most of her creative career in agencies, working on some amazing projects from rebrands and digital strategy to retail interiors and augmented reality. She is a passionate environmentalist and volunteer of green initiatives, and a zero waste expert.
Greta Anderson
Senior UX designer
Greta is an end-to-end UX/UI practitioner. She has worked across a large range of industries from Fintech and Fashion to IoT and Social Media and is passionate about the whole product lifecycle. Her expertise ranges from UX research and rapid prototyping to UI design systems and the asset handover with development.
Partners and networks
Climate Fresk is a nonprofit organization raising awareness on climate change. Through a collaborative serious game based on 42 cards based on IPCC science, participants can learn the causes and consequences of Climate Change and think about solutions.
We're part of the Doughnut Economics Action Lab (DEAL) community. This means we can use their framework and tools to help clients create regenerative business models