Why women don't invest and how to make them invest for good?

Our WOMAN & IMPACT INVESTMENT HACKATHON is a research & innovation challenge aiming at better understanding the needs and attitudes of women towards investing.
We want to find concrete solutions to unlock their financial power and use it to accelerate impact investment.


Two investment gaps to fill


In the UK, 52% of women have never held an investment product, vs 37% of men (Yougov 2018).

This investment gap adds to the gender pay gap, leading to women holding retirement savings which are 3 times lower than that of men.

Yet, women are totally capable of managing investments. They actually outperform men in that area.


The other gap we want to tackle is the investment gap needed to finance the United Nations Sustainable Development Goals – a mere $2.5 trillion a year.

As women are more likely to invest their money ethically, we believe we can fill two gaps at the same time.


A hackathon to find solutions


Through qualitative research, we want to gain a deep understanding of womens’ needs and attitudes to investment throughout the user journey.


More importantly, through a design thinking-led hackathon, we want to use strong research insight to create concrete solutions to better engage women at each stage of the investment journey.

We believe we can empower more women to gain financial security while investing for good, thus filling the gender and impact investment gaps.

Dates > 5 x 2 hour sessions from 22nd to 31st of March 2021 @12pm GMT

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Get involved

We are looking for the following support; 

> Innovation partners interested in empowering more women to invest ethically. Take an active part into the hackathon process to create solutions likely to be implemented. See our partnership packages.

> Hackathon participants from various backgrounds interested in a collaborative and fun experience to create solutions to empower women to invest ethically.

> Research participants to interview

Women of various ages and backgrounds interested in taking part in the research.

All other cheerleaders of women empowerment are welcome!

Please register below and share with friends!


Our partners

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"If you empower a woman, you empower a nation."

Yemi Keri & Ndidi Nnoli-Edozien, Co-founders of Rising Tide Africa, a female angel investment network

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