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Why women don't invest and how to make them invest for good?

Our WOMAN & IMPACT INVESTMENT HACKATHON is a research & innovation challenge which took place between February and March 2021. It aimed at better understanding the needs and attitudes of women towards investing.
We want to find concrete solutions to unlock their financial power and use it to accelerate impact investment.

Two investment gaps to fill


In the UK, 52% of women have never held an investment product, vs 37% of men (Yougov 2018).

This investment gap adds to the gender pay gap, leading to women holding retirement savings which are 3 times lower than that of men.

Yet, women are totally capable of managing investments. They actually outperform men in that area.


The other gap we want to tackle is the investment gap needed to finance the United Nations Sustainable Development Goals – a mere $2.5 trillion a year.

As women are more likely to invest their money ethically, we believe we can fill two gaps at the same time.

A hackathon to find solutions


Through our qualitative research, we gained a deep understanding of womens’ needs and attitudes to investment throughout the user journey.


More importantly, through a design thinking-led hackathon, we used strong research insight to create concrete solutions to better engage women at each stage of the investment journey.

We believe we can empower more women to gain financial security while investing for good, thus filling the gender and impact investment gaps.

Dates > 5 x 2 hour sessions from 22nd to 31st of March 2021 @12pm GMT


Four solutions to get women to invest for good

We are delighted to share the concepts created through an 8 hour design-thinking process!

Image by Shane Rounce

The Awesome Impact Investment Co-operative (winner)

Women investing in impact startups and angel investing

They looked at how to encourage women to start investing more in impact startups and angel investing.
They created an inclusive community to help aspiring impact investors learn about impact investment and therefore came up with the co-operative, which is driven by love rather than ego and discrimination. This co-operative was designed to help democratise investing in impact startups.

$quad$ Investment clubs (Runner up)

How can organisations empower their employees?

The team wanted to reduce the gender wealth gap by creating a ‘safe space’ where young women can talk about money. They did this through a gamified educational journey to learn the basics of investing, taught by other women on the app, in a sort of ‘pay-it-forward’ approach. They also added a service to create investment clubs amongst friends to invest money together.


The Girls of Whole Street

How can organisations empower their employees?

An interactive game based on role-play where participants learn how to invest a portfolio and rebalance assets towards sustainable (ESG) investments.  It was designed as a service / team building activity paid by businesses for their employees.

Journey to Invest

Empowering and educating young women

An online platform to educate young women, and a supportive network to give them the confidence and inspiration to take action. All through a step by step, inspiring, long-term investment journey.

Gallery Stairs

Do you have a big social or environmental problem to address with the help of design thinking?

Our partners

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"If you empower a woman, you empower a nation."

Yemi Keri & Ndidi Nnoli-Edozien, Co-founders of Rising Tide Africa, a female angel investment network

Hackathon Terms and Conditions

Our Women and Impact Investment hackathon is a not for profit initiative from The C Collective, dedicated to empowering women financially.

All contributions to the Hackathon are voluntary and non-confidential. You grant to the C Collective and to other participants an unrestricted, perpetual, irrevocable, sub-licensable, non-exclusive fully-paid up and royalty-free worldwide license to use any ideas, expression of ideas, contributions or other materials you submit during the hackathon and without restrictions of any kind and without any payment or other consideration of any kind, or permission or notification, to you or any third party. 

The license shall include, without limitation, the irrevocable right to reproduce, prepare derivative works, combine with other solutions, alter, translate, distribute copies, display, perform, license the Contribution or parts thereof, and all rights therein, in the name of the C Collective, throughout the universe in perpetuity in any and all media now or hereafter known.

In the event of one of the solutions produced through the Hackathon receiving interest and potential funding for further design and development, the C Collective and the group members who created the idea may decide to further work on the solution and agree to be paid to do so. All research material produced by The C Collective is confidential and should not be shared by participants outside the hackathon participants.

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