CASE STUDY
Lightfi
Designing an environmental impact calculator for footwear
Research
Branding
User experience (UX)
User interface(UI)
Final design of the environmental impact calculator
The Challenge
Assessing the environmental impact of footwear is complex, particularly leather footwear. This is true for consumers, product managers and designers.
In 2022, The C Collective partnered with PRé and Eurofins to craft a brand new tool to allow product teams to assess the environmental impact of their products throughout its lifecycle.
Together we ran an iterative, insight-driven design initiative to resolve the common pain point: I don't know the environmental impact of my product.
Prototyping
We built interactive low fidelity Figma prototypes to run our user testing, focussing on the journey and the experience, rather than the aesthetics and UI.
Prototyping end-to-end experience
High-fidelity design
We finalised our concepts, journeys and experience design and wrapped them with a eurofins.-inspired theme, aligned to their brand.
High-fidelity designs
Impact
We are supporting the footwear industry to massively reduce their environmental impact. Since its launch, the Footwear environmental impact tool has received very positive feedback from users and customers alike.
"After the launch of the Footwear Impact Calculator, we received tremendous feedback for the tool. Brands and suppliers are keen to use it to identify areas of improvement and estimate specific impacts such as the carbon footprint of each style of footwear, whilst avoiding making any specific ‘green claims’."
-- Andrew Hudson, Managing Director at Eurofins BLC