CASE STUDY- FASHION INDUSTRY
Designing an environmental impact calculator for shoes
Final design of the LCA
The Challenge
Assessing the environmental impact of footwear is complex, for consumers, product managers and designers alike.
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The C Collective partnered with a leading consultancy to craft a brand new tool to allow product teams to assess the environmental impact of their products throughout their lifecycle.
Together we ran an iterative, insight-driven design initiative to solve the common challenge "I don't know the environmental impact of my product."
Prototyping
We built interactive low fidelity Figma prototypes to run our user testing, focussing on the journey and the experience, rather than the aesthetics and UI.
Prototyping end-to-end experience
High-fidelity design
We finalised our concepts, journeys and experience design and finalised the UI to align with the client's brand.
High-fidelity designs in Figma
Impact
We are supporting the footwear industry to massively reduce their environmental impact. Since its launch, the Footwear LCA tool has received very positive feedback from users and customers alike.
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