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Know your customers I On-demand webinar

  • Writer: Joe Collingwood
    Joe Collingwood
  • Oct 21, 2024
  • 1 min read

Updated: 2 days ago




Watch our Climate Founders week webinar in partnership with Impact Hustlers to understand the attitude - behaviour gap in sustainable consumption and how a deeper understanding of your users can help you create relevant solutions that can scale.


CONTENTS


  • Psychological barriers to climate action

  • User research methods to understand your users (Including hands-on activities and templates) ​

  • Enhanced User/buyer Persona, including non-human personas ​

  • Service blueprint ​

  • How to plan your research



​KEY TAKE-AWAYS



​Understand the barriers to sustainable consumption and ways to overcome them.


​Learn how efficient user research and product/ value proposition design methods can help you


  • ​Unveil how important is the sustainability criteria in your target audience's reason to buy

  • ​Design products and value propositions to rapidly get to product/market fit or scale.

  • ​Derisk your product roadmap through user-centered design and user testing



WORKSHOP RECORDING & SLIDES



View the SLIDES





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