Refreshing the brand and website of a building management data platform
Lightfi enable commercial spaces to save on energy and create healthy workspaces through the use of real time occupancy data, integrated with building management system. The start-up needed to update its brand, website and messaging to get ready for its next stage of growth.
> Qualitative user research to refine value proposition
> Profiling of user persona to inform website and data platform design
Brand strategy and design
We used our lean human-centered branding process to refresh Lightfi's brand.
> Values and brand attributes definition
> Moodboards and creative routes production
> Brand book creation incl logo updates, colour palette, typography, icons and illustration style
Website UX and UI refresh
> We used user insight to design a simple and inspiring website presenting the technology and benefits
> We applied the strong,
clear and vibrant new brand guidelines to present complex technologies in a simple way
UX and UI of client data platform
> Design of user journeys, wireframes and responsive screens for Lightfi basic and admin users (facility managers)
> User testing