Image by Joel Filipe

Refreshing the brand and website of a building management data platform

CHALLENGE
Lightfi enable commercial spaces to save on energy and create healthy workspaces through the use of real time occupancy data, integrated with building management system. The start-up needed to update its brand, website and messaging to get ready for its next stage of growth.

Image by Alvaro Reyes

User research

> Qualitative user research to refine value proposition
> Profiling of user persona to inform website and data platform design

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Brand strategy and design

We used our lean human-centered branding process to refresh Lightfi's brand.

> Values and brand attributes definition

> Moodboards and creative routes production

> Brand book creation incl logo updates, colour palette, typography, icons and illustration style

LF brandbook.png
Screenshot 2021-07-12 172135-LF website.png

Website UX and UI refresh

> We used user insight to design a simple and inspiring website presenting the technology and benefits

> We applied the strong,
clear and vibrant new brand guidelines to present complex technologies in a simple way

 

UX and UI of client data platform

> Design of user journeys, wireframes and responsive screens for Lightfi basic and admin users (facility managers)
> User testing

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