Image by David Guenther

Creating a brand and digital presence for a new urban greening charity

Golden Leaf of London i a new charity on a mission to reconnect cities to nature through the creation of beautiful urban greening projects. The trustees needed to bring to life their vision  through a beautiful brand and build a digital presence to start engage supporters and fundraise.


Brand strategy and design

We used our lean human-centered branding process to create an impactful and scalable brand.

> Values and brand attributes definition

> Moodboards and creative routes production

> Testing of shortlisted creative routes

> Brand book creation incl logos, colour palette, typography, imagery

Website UX, UI and build

> We used user research and fundraising best practices to design a simple and inspiring website

> We applied photography driven brand guidelines to highlight the team's beautiful 3D renderings of urban greening projects

golden leaf video case study .png
Case study illustration.png

Social media and digital fundraising capabilities

> Social channel implementation
> Integration with Just Giving fundraising capabilities.