Creating a brand and digital presence for a new urban greening charity
CHALLENGE
Golden Leaf of London i a new charity on a mission to reconnect cities to nature through the creation of beautiful urban greening projects. The trustees needed to bring to life their vision through a beautiful brand and build a digital presence to start engage supporters and fundraise.
Brand strategy and design
We used our lean human-centered branding process to create an impactful and scalable brand.
> Values and brand attributes definition
> Moodboards and creative routes production
> Testing of shortlisted creative routes
> Brand book creation incl logos, colour palette, typography, imagery
Website UX, UI and build
> We used user research and fundraising best practices to design a simple and inspiring website
> We applied photography driven brand guidelines to highlight the team's beautiful 3D renderings of urban greening projects
Social media and digital fundraising capabilities
> Social channel implementation
> Integration with Just Giving fundraising capabilities.