Image by David Guenther

Creating a brand and digital presence for a new urban greening charity

CHALLENGE
Golden Leaf of London i a new charity on a mission to reconnect cities to nature through the creation of beautiful urban greening projects. The trustees needed to bring to life their vision  through a beautiful brand and build a digital presence to start engage supporters and fundraise.

 
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Brand strategy and design

We used our lean human-centered branding process to create an impactful and scalable brand.

> Values and brand attributes definition

> Moodboards and creative routes production

> Testing of shortlisted creative routes

> Brand book creation incl logos, colour palette, typography, imagery

Website UX, UI and build

> We used user research and fundraising best practices to design a simple and inspiring website

> We applied photography driven brand guidelines to highlight the team's beautiful 3D renderings of urban greening projects

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Social media and digital fundraising capabilities

> Social channel implementation
> Integration with Just Giving fundraising capabilities.